ChemSource Blog

Marketing in the Fragmented World of Chemicals

Using Your Digital Presence to Increase Chemical Sales

Using Your Digital Presence to Increase Chemical Sales

I spend many hours every day researching chemical distribution and manufacturing companies and find that there are very few who have gotten their website and digital structure right. Don’t get fooled into believing that the visual appearance of your website will help you get customers or increase traffic.

December 09, 2018

The Death of the Chemical Distributor?

The Death of the Chemical Distributor?

The fear of an internet giant entering the value chain and establishing a marketplace is all everyone seems to be discussing these days. Is this a threat?

December 04, 2018

3 Ways Chemical Distributors Can Jumpstart Their Digital Marketing in 2019

3 Ways Chemical Distributors Can Jumpstart Their Digital Marketing in 2019

Digital marketing can be a challenge for chemicals distributors that have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Here is 3 ways distributors can jumpstart their B2B digital marketing:

December 03, 2018

How Digital is Disrupting Specialty Chemical Sales and Marketing

How Digital is Disrupting Specialty Chemical Sales and Marketing

The Millennials are taking over and they demand technology. The old-school world of handshake sales is fading away in part because of the industry’s changing workforce. Companies that don't focus their marketing to digital sales channels are at serious risk of being outmaneuvered by more agile competitors.

November 19, 2018

7 Mistakes Not to Make on Your Chemical Website Makeover

7 Mistakes Not to Make on Your Chemical Website Makeover

Instead of all of the corny stuff that plagued websites in the 90s, we still see things that make most visitors cringe – some related to design and other to the user experience. Here’s a look at 7 things you should never do on your chemical website:

November 05, 2018